What grade level are they shooting for ?

This is CVS’ most recent TV ad.. offering double “reward bucks”.. first of all the promotion period starts the day after the ESI/Walgreens agreement took effect and lasts for 90 days.

What I find humor in is that they spend most of the commercial trying to make the point that “DOUBLE” and “TWICE” are the SAME… even going to a split screen to make their point.

Is their typical customer that “dumbed down”… or is that the customer market they are really aiming for?

One Response

  1. Walgreen’s gave a million points for signing up for their card. Sounded like “Whose Line?” scoring.

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