Veterans Still In Dark On Communist Style Patient Flagging System

www.disabledveterans.org/2018/01/31/ig-va-not-informing-veterans-patient-flags-disruptive-behavior/

A new VA OIG report into Disruptive Behavior Committees and Patient Record Flags shows VA still keeps veterans in the dark about this communist system.

I have covered the communist Disruptive Behavior Committee scheme the agency uses to label veterans without first informing the veteran of their rights and withholding information about the nature of the allegations leveled against the veteran.

RELATED: Paranoid VA Officials Think Veterans Are Crazed Psychos

To me, this system is straight out of a totalitarian regime and spearheaded by VA out of the Portland VA Medical Center of all places.

RELATED: Communist Style Flagging System Exposed

This IG report gives us the basic state of the scheme now and provides recommendations. I am really curious to learn from you what you have experienced. I know of a few of you recently received threats from agency police for your First Amendment activities. I look forward to hearing more specifics.

WATCH: Krause Exposes Disruptive Behavior Committees On TV

I would write more on this but I’m getting ready for a hearing.

VA OIG Disruptive Behavior Committees, Patient Flags, and More

Here is the excerpt from the IG report executive summary:

The OIG completed an assessment of how Veterans Health Administration (VHA) facilities manage disruptive and violent behavior. The evaluation determined whether facilities complied with selected VHA requirements. The OIG conducted this review at 29 VHA medical facilities during Combined Assessment Program reviews performed across the country from October 1, 2016, through March 31, 2017. The OIG noted high compliance in multiple areas, including that all facilities had implemented policies addressing prevention and management of disruptive/violent behavior and had conducted annual Workplace Behavioral Risk Assessments. However, facility directors needed to address employee-generated violence by establishing required Employee Threat Assessment Teams. In addition, while facilities had established Disruptive Behavior Committees/Boards, facility directors needed to ensure attendance at meetings by all required members.

Patient Record Flags (PRF) in patients’ electronic health records identify to clinicians patients who have exhibited disruptive/violent behavior. While most clinicians appropriately documented new flags, the OIG found noncompliance with a requirement to inform patients about the PRFs. The OIG stressed the importance of informing patients for whom Orders of Behavioral Restriction (a type of therapeutic limit-setting sometimes required to manage care for patients whose behavior is disruptive) were issued and notifying them of their right to request to amend or appeal the Orders of Behavioral Restriction. Facilities had implemented training plans that used the official Prevention and Management of Disruptive Behavior curriculum. However, facilities needed to better provide Level I Prevention and Management of Disruptive Behavior training to newly hired employees, with additional levels as indicated by the risk of the area assigned. The OIG made four recommendations.

Source: https://www.va.gov/oig/publications/report-summary.asp?id=4020

 

Associate Attorney General Brand Announces End To Use of Civil Enforcement Authority to Enforce Agency Guidance Documents

Associate Attorney General Brand Announces End To Use of Civil Enforcement Authority to Enforce Agency Guidance Documents

https://www.justice.gov/opa/pr/associate-attorney-general-brand-announces-end-use-civil-enforcement-authority-enforce-agency

Today, as a follow-up to a memo issued by Attorney General Jeff Sessions in November, the Office of the Associate Attorney General issued a new policy that prohibits the Department of Justice from using its civil enforcement authority to convert agency guidance documents into binding rules. Under the Department’s new policy, Department civil litigators are prohibited from using guidance documents—or noncompliance with guidance documents—to establish violations of law in affirmative civil enforcement actions.

On November 17, 2017, Attorney General Jeff Sessions issued a memo prohibiting the Department of Justice from issuing guidance documents that have the effect of adopting new regulatory requirements or amending the law binding on persons or entities outside the Executive Branch. The memo prevents the Department of Justice from evading required rulemaking processes by using guidance memos to create de facto regulations. In the past, the Department of Justice and other agencies had blurred the distinction between regulations and guidance documents. 

“Although guidance documents can be helpful in educating the public about already existing law, they do not have the binding force or effect of law and should not be used as a substitute for rulemaking,” Associate Attorney General Rachel Brand said.  “Consistent with our duty to uphold the rule of law with fair notice and due process, this policy helps restore the appropriate role of guidance documents and avoids rulemaking by enforcement.” 

Your prescriber doesn’t have access to a computer.. you don’t get a prescription ?

tom greeneSenate Panel Considers Bill to Outlaw Handwritten Prescriptions

http://iowapublicradio.org/post/senate-panel-considers-bill-outlaw-handwritten-prescriptions#stream/0

A three-member Senate panel is delaying a decision on a bill that would require all medical providers to electronically submit drug prescriptions to pharmacies.

Sen. Tom Greene, (R-Burlington), who worked as a pharmacist, says the bill would help curb the abuse of opioids and other controlled substances.

“I’ve so blatantly had people hand me a handwritten prescription the doctor wrote for 10 sleeping pills, and they changed the one to a four,” Greene says. “Easy change.”

The Board of Pharmacy filed the bill, and executive director Andrew Funk told the subcommittee it’s safer for the prescription to go directly from a physician’s computer to a pharmacy’s dispensing software.

“They have that prescription in their hand and can attempt to make copies, can attempt to alter numbers, patients have in the past stolen prescription pads from practitioners and written their own prescriptions,” Funk says. “The electronic prescription requirement would entirely eliminate that piece of potential fraud.”

Funk says about 9 percent of prescriptions filled for controlled substances in Iowa are currently submitted electronically.

The bill as written would take effect July 1, 2019.

Lobbyists for medical providers expressed concern that would be too soon to get the proper software in place.

“That date may be unattainable for some folks, let alone for our smaller rural hospitals and rural physician practices around the state,” says Dennis Tibben of the Iowa Medical Society.

Sen. Liz Mathis, D-Hiawatha, says she understands the urgency behind the proposal, but she is also nervous about some groups who might not be able to make that deadline.

“If we could move that date to January 1st of 2020, it might just be a little fairer to the people who have to comply with this,” Mathis says.

The senators plan to look at changing the effective date and adding another possible amendment before again considering whether to move the bill to the full Senate Human Resources committee. 

The electronic prescribing bill was one of five bills related to prescription drugs considered by the subcommittee Tuesday.

The Senate panel sent the full Human Resources committee a bill that would help fill gaps in Iowa’s system for tracking prescription opioid suppliers.

Funk says pharmacists currently have to report to the Prescription Monitoring Program (PMP) when they dispense opioids.

“There are also physicians where their practice will hand the product to the patient, and that’s not being reported to the PMP and we’d like to capture that to fill in that potential gap that currently exists,” Funk says.

The bill would also allow the Board of Pharmacy to notify providers when it appears a patient may be having a problem with prescription drug abuse.

 

TEN DEATHS over FORTY YEARS from OTC medication… warrants restricting distribution ?

Diarrhea Drug Imodium Swept Up in Opioid Crisis Under FDA Rules

https://www.bloomberg.com/news/articles/2018-01-30/diarrhea-drug-imodium-swept-up-in-opioid-crisis-under-fda-rules#ampshare=https://www.bloomberg.com/news/articles/2018-01-30/diarrhea-drug-imodium-swept-up-in-opioid-crisis-under-fda-rules

Boxes of Johnson & Johnson’s popular antidiarrheal drug Imodium could soon contain far fewer caplets, under a U.S. Food and Drug Administration request that seeks to limit access of drug abusers to pills that can produce an opioid-like high.

 The FDA has asked J&J to reduce the number of caplets in over-the-counter retail packages of Imodium to provide for short-term diarrhea treatment, a move would be followed by makers of generic versions of Imodium. 
 FDA Commissioner Scott Gottlieb called the agency request “fairly unprecedented” in a statement on Tuesday and said those restrictions could constitute a two-day supply, or a maximum of eight two-milligram pills. J&J was noncommittal.
  The steps to limit Imodium are part of a broader FDA effort to stem the tide of overdose deaths. More than 42,000 Americans died from opioid overdoses in 2016, according to the Centers for Disease Control and Prevention. 

The FDA is also considering whether it can use packaging to stem access to certain fast-acting opioids such as Vicodin and Percocet that are meant for short-term use, Gottlieb said. For example, doctors may opt to prescribe fewer pills if such opioids were packaged in three- or six-day blister packs, he said.

“Additionally, provided the FDA concluded that there was sufficient scientific support for these shorter durations of use, this could provide the basis for further regulatory action to drive more appropriate prescribing,” Gottlieb said.

The FDA warned in 2016 that people were using high doses of the active ingredient in Imodium, loperamide, to self-treat opioid withdrawal symptoms or to achieve a feeling of euphoria. Taking the drug in large quantities could lead to serious heart problems that could be fatal, according to the agency.

“We’re evaluating the agency’s request and share their goal to prevent misuse and abuse,” Carol Goodrich, a spokeswoman for J&J, said in an e-mail.

On its website, J&J links to sellers who offered Imodium in packages of 24 to 48 caplets. Other stores, including Amazon.com Inc. and Walmart Inc., had generic versions available online in bottles of as much as 200 pills. Gottlieb said packaging restrictions should make it easier to limit sales, and he plans to ask online retailers to address loperamide abuse.

“If you’re selling a drug with the potential for abuse and misuse through an online website, you’re no longer in the business of selling widgets, or books,” Gottlieb said. “You have a social contract to take voluntary steps to help address public health challenges.”

Ten deaths from loperamide use were reported to FDA from its approval in 1976 through Dec. 14, 2015. The agency hasn’t updated those numbers, but it says abuse of the drug is on the rise. 

Here’s why a worker’s comp reform bill will help fight the opioid crisis | Opinion

http://www.pennlive.com/opinion/2018/01/heres_why_a_workers_comp_refor_1.html

In a recent op-ed for PennLive, Dr. George L. Rodriguez, of the Injury Rehabilitation Centers of Pennsylvania, said that state lawmakers have the “gall” to claim that a bill now before the state House will help address our state’s opioid crisis.

There is unmistakable evidence that this bill is good policy. In Ohio, when that state’s workers’ compensation system adopted a similar drug formulary, the use of opioids dropped by 29 percent in four years.

It’s prime time to tackle opioid abuse in the workers’ comp system, as thousands die each year in Pennsylvania, as recognized by Gov. Wolf when he declared a state emergency earlier this month.

A 2017 study by the Workers’ Compensation Research Institute found Pennsylvania to be the 2nd highest state for the number of opioids per claim a 87 percent higher than the median state.

This formulary uses evidence-based research to reduce overprescribing and lower the risk of addiction for injured workers.

Rodriguez’s claim that the formulary bill was “written, introduced and passed in four days without public input” is uninformed.

This workers compensation reform doesn't help workers at all | Opinion

The issue had a hearing last June in the state House Labor and Industry Committee.  The full Senate passed it last October. Physicians like Dr. Rodriguez had plenty of time to reach out to their state Senators and Representatives.

Rodriguez insists this is a “cynical ploy by insurers and small employers to cut costs and increase profits.”

The bill (SB936), which is sponsored by Senate Insurance Committee Chairman Don White, R-Indiana, requires that all savings from the formulary go to reduce insurance premiums, not enhance company profits.

Those savings are important to small businesses struggling with the high cost of workers’ compensation insurance, which is expected to jump even higher in the coming months.

The writer claims the drug formulary concept is a “one size fits all approach” that hampers individual doctor’s choices. Programs such as CHIP and Medicare are already successfully using drug formularies.

Let’s make no mistake a unregulated prescription of opioids in the workers’ comp system is a gateway to abuse and addiction.

Rebecca Oyler is the legislative director for the National Federation of Independent Business (NFIB) Pennsylvania. She writes from Harrisburg.

 

Less opiate prescribing … doesn’t mean less abuse of illegal opiates ?

Sessions: DEA to Begin Crackdown on Pharmacies Over Opioids

Image: Sessions: DEA to Begin Crackdown on Pharmacies Over Opioids

https://www.newsmax.com/politics/jeff-sessions-dea-crackdown-pharmacies/2018/01/30/id/840376/

The Drug Enforcement Agency will launch a nationwide investigation of pharmacies and prescribers in response to the ongoing opioid crisis, Attorney General Jeff Sessions told agents on Tuesday.

“DEA collects some 80 million transaction reports every year from manufacturers and distributors of prescription drugs. These reports contain information like distribution figures and inventory.

DEA will aggregate these numbers to find patterns, trends, statistical outliers — and put them into targeting packages,

” Sessions said in a speech at the U.S. Attorney’s Office in Louisville, Kentucky.

  

“That will help us make more arrests, secure more convictions — and ultimately help us reduce the number of prescription drugs available for Americans to get addicted to or overdose from these dangerous drugs.”

Last year, there were 42,249 deaths from opioids, as reported by the Centers for Disease Control and Prevention, which also found that overdoses from opioids account for more deaths per year than breast cancer.

 

“We still have a lot more work to do reduce violent crime and turn the tide of the opioid epidemic. That’s why we are also taking steps to decrease the number of overdose deaths,” Sessions continued.

 

“I have also assigned experienced prosecutors in opioid hot spot districts to focus solely on investigating and prosecuting opioid-related health care fraud. I have sent these prosecutors to where they are especially needed — including Kentucky.”

 

70 law enforcement members gave Session a STANDING OVATION … because this new program is going to provide them with more “bodies” to fill up the courts and jails and job security for all those in the room.

Within this report 42K died of opiate overdoses and it was stated that Session used the 64K overdose deaths in his presentation. I guess that pseudo-facts serves Session much better to make a point.

They also state that drug abuse increase and increased criminal activity is going hand in hand..   Does this mean that those dealing with the mental health disease of addiction will do just about anything to keep from going into withdrawal – what they call “dope sick” ?

Session is so far outside of his skill set… the above picture – does it suggest a “deer in headlights” look ?

Session is 180 degrees out of sync with the current and previous surgeon general who both has stated that addiction is a mental health issue and not a moral failing.

Nearly all statistics will produce a “bell curve”.. so from this statement from Session… the DEA will TARGET those at “each end of the bell curve” ?  Maybe  this is the same thing that the DEA does with estimated prescriber’s net worth… finding those that have a “above average” net worth and put them into a targeting package… so that they can FABRICATE a case and confiscate the prescriber’s assets using the civil assets forfeiture laws.  It makes sense, that every time that the DEA “takes out” the “biggest prescriber”… the “number two prescriber” becomes the “biggest prescriber”…  Until there is no entries in an array.. there will always be the “biggest” at the top of the array.

Learn How ‘Moral Failing’ Perpetuates the Opioid Crisis

www.ahealingplacetheestates.com/2018/01/30/how-moral-failing-perpetuates-the-opioid-crisis/

 

The opioid epidemic has impacted this nation drastically in the past few years, and little has changed. Legislators, law enforcement, doctors, and families are still attempting to grasp the root of the issue in order to produce solutions that will halt overdose deaths. There are multiple layers to this issue which is why it has been so difficult to produce results. However, one thing is clear; we cannot make lasting change if we continue to perceive this issue as a moral failing.  

What is Considered Moral Failing? 

In western culture a lot of shame is associated with illicit substance use. As a nation, we embraced alcohol after prohibition, and are beginning to witness the decriminalization of marijuana on a state by state basis. However, addiction to these and other illicit substances still carry with them a stigma of personal failure.  

With the understanding that recreational drug use can develop into addiction, the United States Government has attempted to eradicate recreational drug use for over a century. The Harrison Narcotics Acts of 1914 was the nation’s first federal drug policy that attempted to curb addictions to opiates and cocaine. This legislation targeted physicians who offered step down maintenance programs for drugs like morphine (which was commonly prescribed for aches and pains). 1 

Recreational drug use has and continues to be perceived as a moral, or criminal, offense within our communities. We have established laws that are designed to deter people from using and selling drugs with the threat of a prison sentence. However, a prison sentence is not an adequate solution to address the underlying causes of addiction.  

We have tried the same beaten path for so long, and have made little progress. Faced with the current opioid crisis, what is holding us back from making lasting changes that will benefit individuals, families, communities, and those struggling with an addictive disorder? 

Understanding the Solution 

Vox.com published an article that not only summed up people’s feelings towards the opioid epidemic, but also highlighted why we have not made progress in combatting it. To sum it up: Stigma. Our society has been indoctrinated with it and is why we need a new perspective now more then ever.  

Here is how German Lopez, author of the article, summed up his research: 

“Yet it came up again and again in my reporting. Why don’t we widely embrace opioid addiction medications [medicated assisted treatment or MAT], despite decades-old research supporting them? Stigma. Why do we resort to the criminal justice system to deal with addiction, even as that’s proven ineffective? Stigma. Why do we close down needle exchange programs that are proven to save lives? Stigma. What is the one thing Vermont had to overcome to build up its addiction treatment system? Stigma. Why won’t Congress approve the money experts agree is needed to address the crisis? You get the idea.”  

Granted, policies and regulations will not change overnight, nor will the public’s perception of the issue. However, with an epidemic that knows no race, gender, age, or income status, people are seeing first hand what addiction can do to a community. With people becoming more educated on addiction, as well as understanding the scientifically backed solutions, we can at the very least hope we are heading in the right direction. 

Why it can be difficult managing chronic pain and addiction 

Managing any addictive disorder can be a complex process. Add chronic pain into the mix, and it’s a whole new game. This is due to the fact that for years our standard of care for managing aches and pains was not so different from that in 1914. To put it simply, we as a western society have relied on opiates to manage all sorts of pain. We were never exposed, directed, or prescribed alternative methods of pain management. Instead of reserving opiates for post-surgical acute pain and end of life care, patients used their medications for years to manage varying chronic pain conditions. They were unknowingly making their pain conditions worse, and developing additional biological and psychological conditions.  

Using opioids as a long-term symptom management tool can result in patients becoming dependent on their medications, requiring more medication to achieve relief, becoming more sensitive to pain, as well as developing psychological conditions associated with their pain.  

To learn more about opioid dependence/addiction, click here

To learn more about developing hypersensitivity to pain from opioid use, click here

To learn more about psychological conditions associated with opioid use, click here.  

Offering Hope and Healing to those with Chronic Pain and Addiction 

Here at A Healing Place – The Estates, we all agree that coexisting conditions that accompany chronic pain must be addressed for sustainable recovery. Treating the whole person on a biological, psychological, social and spiritual levels is essential. Our founders reached out to other leading medical providers in the field and, as a result, built an outstanding team of professionals who allow us to offer modalities ranging from recovery-friendly medication management, equine therapy, to cognitive behavioral therapy (CBT). 

We are eager to introduce our transformative solutions for chronic pain to you and your family. If you have any questions regarding any aspect of our treatment program, feel free to contact our compassionate staff at 844-388-4100, or send an email to info@ahealingplacetheestates.com.  

Oops! Is this a HIPAA Violation?

http://www.pharmacytimes.com/contributor/karen-berger/2018/01/oops-is-this-a-hipaa-violation

A recent Facebook discussion I found very interesting occurred in a chain pharmacy. Apparently, that day, the staff was filling quite a few antidepressant prescriptions and a pharmacy staff member joked something along the lines of ‘it must be depression day.’ In the waiting area one of the patients filling an antidepressant was extremely angry and offended. This patient complained to the corporate office and wanted to file a HIPAA violation complaint. There was a spirited discussion of whether this was indeed a HIPAA violation or unprofessional without being a HIPAA violation.

With no clear answer, I reached out to Angelo Cifaldi, RPh, JD, and Satish Poondi, RPh, JD* for their opinions. Both are pharmacist attorneys with many years of practice in the area of pharmacy law. They agreed that this scenario could be a Potential HIPAA violation. 

When this happens, the patient may choose to file a case with the Office for Civil Rights (OCR). If the OCR were to enter into a case like this based on a complaint, the outcome could be as simple as reviewing HIPAA policies and procedures with the entire pharmacy staff, or could be more complex, involving interviews with staff and patients and some kind of resolution.
 
Because there is a possibility of lawsuits stemming from HIPAA violations, Mr Cifaldi and Mr Poondi noted that a pharmacy may have liability insurance that only covers physical damages and not emotional distress as would potentially occur with a HIPPA violation. In the ‘depression day’ case, it is difficult to evaluate damages. Perhaps it is a small town and people hear this private health information, and the patient feels as if his/her reputation is damaged.

The outcome may depend on many factors such as an investigation, practices of the pharmacy, where it occurred, how identifiable the patient was. (Was he the only patient there or were there ten people there?) The U.S. Department of Health and Human Services website shows how many HIPAA complaints there have been and how they were resolved. 

Mr Cifaldi and Mr Poondi reported that they are generally seeing more lawsuits against providers based on privacy violations. For example, a patient tells the pharmacy that no one else may pick up their medication. Let’s say this never gets recorded anywhere (it seems some pharmacies do not have a reliable system to enforce this), then someone else picks up the medication and discovers for example that his/her spouse has HIV, and then a lawsuit is filed against the pharmacy.

Building on that, Mr Cifaldi and Mr Poondi agreed that an important tip for pharmacists is to check their malpractice insurance policy. If you don’t have malpractice insurance, do you need it?

Our expert lawyers absolutely agree that not only should we sign up for malpractice insurance, but we should get as much as we can afford. Even if the pharmacy has malpractice insurance, every pharmacy employee (anyone behind the counter—pharmacists, technicians, cashiers) should invest in an insurance policy. HPSO and Pharmacists Mutual are two reputable companies that offer this service at an affordable rate. 
 
Since many malpractice insurances only cover physical injuries and not emotional distress without a physical injury, Mr Cifaldi and Mr Poondi recommended checking policies carefully to see what is covered. A HIPAA violation may not be covered if the particular policy only covers physical damages. The lawyers emphasize that a thorough review of the policy is necessary. Is it an aggregate policy or is it per occurrence? What is the limit? Does the insurance include paying the lawyers or is that separate? 

Mr Cifaldi and Mr Poondi explained that pharmacy malpractice can be an expensive litigation. If a case drags on for five years, and the policy covers $500,000, but the lawyers cost $500,000 then there is nothing left to pay for the damages. Always know what your insurance covers and how it works.
 
In summary, HIPAA violations can be very serious and may result in extensive (and expensive) litigation to the entire pharmacy team. Remember that we are in a fishbowl and there are eyes and ears everywhere. If you do not yet have individual malpractice insurance, now is the time to sign up. Read the policy carefully and ask questions to make sure you are covered in every possible scenario. If you already have coverage, be sure to review your coverage so if you find yourself in a litigation, you will be covered as much as possible. 
 
*information from Mr Cifaldi and Mr Poondi is general information and not legal advice. Consult your lawyer for legal advice 

Purdue faces uphill battle to overcome opioid controversy

http://www.ctpost.com/business/article/Purdue-faces-uphill-battle-to-overcome-opioid-12528026.php

A growing number of prosecutors and politicians accuse Purdue Pharma of fueling the national opioid crisis. The maker of the maligned opioid OxyContin says there is another side to the story.

Amid an avalanche of Oxy-related lawsuits in recent months, the Stamford-based pharmaceutical company has mounted several major campaigns aimed at showing a commitment to combatting the epidemic of opioid abuse. But many medical professionals and public officials are responding to the PR push with deep skepticism, saying the company needs to do much more to back up its claims.

 

“It strikes me as very hypocritical that these companies that have made billions off selling opioids and have been involved in the overmarketing of these drugs for years now say they want to be part of the solution,” said Dr. Jeff Gordon, immediate past president of the Connecticut State Medical Society. “However, if they are being serious, I welcome them now coming on board. But one has to be very realistic about what their past is.”

 

Major campaigns

Last month, Purdue ran a full-page ad across print and digital platforms in The Hill, The New York Times, Politico, Roll Call, USA Today, The Wall Street Journal, The Washington Post and Hearst Connecticut Media’s daily newspapers.

The ad says the company has made its opioids more difficult to abuse, worked on non-opioid pain medications, and distributed to prescribers and pharmacists federal prescribing guidelines. It also says there are too many prescription opioid pills in medicine cabinets and expresses support for initiatives that limit the length of initial opioid prescriptions. In addition, it calls for doctors to check prescription drug monitoring programs before writing prescriptions.

 

“No one solution will end the crisis, but multiple, overlapping efforts will. We want everyone engaged to know you have a partner in Purdue Pharma,” the ad says. “This is our fight, too.”

The company also includes a pop-up link to the letter on its website’s homepage.

Similar ads are scheduled to run in the first quarter of this year, according to Purdue officials. They declined to disclose the cost of the campaign. Several estimates peg the cost of such ads in publications like The New York Times at more than $150,000.

“It’s an advertising technique that is trying to reframe their image in the community and their association with the opioid crisis,” said Debbie Danowski, an associate professor of communications and media arts at Sacred Heart University. “From what I can see in this ad, it’s kind of a lot of talk and not any real concrete action. Imagine the number of people they could be helping by using the money they’re spending on those ads on treatment centers for those who have become addicted to their drugs.”

Among other recent campaigns, the company teamed last fall with the public-private agency The Governor’s Prevention Partnership to launch a series of spots about the opioid crisis on iHeartRadio stations.

The partnership marked the latest chapter in a two-decade alliance between Purdue and The Governor’s Prevention Partnership, which focuses on education about youth issues, including substance abuse. In addition to a base of $50,000 Purdue contributed last year to the Partnership, the company paid approximately $250,000 for the PSA spots.

“We’ve done our due diligence and have been in a relationship with them for 20 years,” Jill Spineti, president and CEO of The Governor’s Prevention Partnership, said in an interview last year. “We know they use a scientific approach to prevention. They’ve put a lot of resources into prevention to do the right thing.”

Last June, Purdue and the National Sheriffs’ Association announced the second round of a program that gives officers across the country overdose kits and training for the naloxone drug, which can reverse opioid overdoses.

NSA officials credit the Purdue-funded initiative with helping to save some 120 lives since its late 2015 pilot-phase launch. In the first stage, NSA officers distributed 500 naloxone kits to 12 local law enforcement agencies in several states.

But other groups, like the Connecticut State Medical Society, said they have not received much support from Purdue and other opioid makers.

“The ball is in their court,” Gordon said. “If they want to reach out to us physicians in Connecticut to find ways to work with us and reach out to the public, I think we would welcome that opportunity. I think it would be a plus all around. It’s a team approach.”

Despite the increased PR, Purdue executives continue to shy away from speaking beyond prepared statements about the opioid crisis. The company has not made CEO and President Craig Landau available for an interview with Hearst Connecticut Media since he started in the position last June.

Legal pressure continues

So far, the PR initiatives have not stanched the torrent of litigation the company faces from local and state prosecutors across the country for alleged deceptive marketing and irresponsible distribution of OxyContin.

New York City last week sued the company and several other pharmaceutical firms, seeking $500 million in damages. Earlier this month, 18 Connecticut municipalities — including Bridgeport, Fairfield and Newtown — filed a similar lawsuit.

“If successful, the (ad) campaign could soften the hardest positions against Purdue,” said Robert Bird, a professor of business law in the University of Connecticut’s business school. “And softening public sentiment may reduce public pressure on the folks who are aggressively pursuing this litigation.”

But Ohio Attorney Gen. Mike DeWine said he was unmoved by the full-page ads. He cited his disappointment in the company’s response to the lawsuit he filed last May.

“They can put as many ads as they want to out there, but that’s not dealing with the problem,” DeWine said in an interview last week. “They’ve refused our invitation to come forward and talk. I find that really speaks for itself. Why don’t we take this opportunity to start talking and try to reach an agreement, so that Purdue Pharma can be part of the solution instead of just being the creator of the problem?”

pschott@scni.com; 203-964-2236; Twitter: @paulschott