CVS MinuteClinics now offer eyelash-lengthening consultations

http://www.patriotledger.com/article/20141210/NEWS/141219251/12662/NEWS

From the article:

QUINCY – CVS Health may be looking to capture a piece of the growing cosmeceutical market by expanding the definition of “wellness” treatment at its 950 MinuteClinics nationwide.

In November, MinuteClinics, took a step toward being in the beauty business by starting to offer eyelash-lengthening consultations.

Until then, the clinics just treating walk-in injuries, colds and sore throats, conducted physical exams and provided common vaccinations.

“I would not classify the new eyelash-lengthening service as part of the rebranding of CVS Health,” said Brent Burkhardt, spokesman for CVS.

The company rebranded itself in September, changing its name to CVS Health.

“Eyelash-lengthening consultation is a single service and not part of any initiative to expand into other areas such as beauty,” Burkhardt said.

The new service did not necessitate creating new MinuteClinic positions, he said.

All nurse practitioners and physician assistants at MinuteClinics have the necessary education and training to provide the consultations, Burkhardt said.

He also said the company will provide its practitioners with educational modules for any new services it offers.

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